At Zenith, we’ve always believed our products should stand for something. Not just moments in sport or collectability, but something people actually connect with.
This time, it goes a bit deeper than that.
We’re proud to be supporting Scottish Action for Mental Health, a charity doing vital work for mental health across Scotland.
Why This Matters
Mental health affects everyone in one way or another. While the conversation has opened up, there’s still a long way to go when it comes to support, access, and breaking stigma.
SAMH has been leading that effort for over 100 years - providing frontline services, community support, and pushing for real change.
For us, this wasn’t about a one-off gesture. It’s about backing something that genuinely matters.
Supporting Through What We Already Do
Our “We’ll Be Coming” pin badge has been a popular piece in its own right. Now, it carries a bit more purpose.
10% of every sale will be donated directly to Scottish Action for Mental Health.
Nothing complicated. No changes to the badge itself. Just a simple shift that means every purchase now contributes to a cause that matters.
Same badge, just doing a bit more.
The Man Behind the Mission: Craig Ferguson
A huge part of this campaign is driven by Craig Ferguson - and what he’s doing deserves real credit.
Craig is currently walking 3,000 miles to raise awareness and funds for mental health. This isn’t a quick challenge - it’s months of commitment, consistency, and pushing through, day after day.
What makes it stand out isn’t just the distance, it’s the intent behind it. Every mile is about raising awareness, getting people talking, and making mental health something that isn’t ignored.
There’s nothing flashy about it. Just a genuine effort to make a difference.
That’s exactly the kind of initiative we wanted to get behind.
Check them out - https://www.samh.org.uk
Share: